Samuel L. Jackson provides a perfect “teachable moment” on LIVE TV out in Los Angeles today. Long-time entertainment reporter Sam Rubin was “a bit red in the face”, but Jackson kept his banter light-hearted and not mean-spirited. In our latest book, the ABC’s of Media, we advise you take each interview on a case by case basis…some things aren’t worth correcting or calling someone out on. Also, remember, Jackson has skills..which include delivering funny one-liners. After all–he’s an actor (…and a brilliant Morehouse Man). What you definitely don’t want to do is humiliate another human being (especially a reporter) who makes an honest mistake .Mr. Jackson knows he is going to need this reporter to promote and make his next few films blockbusters!!
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